01 / Texture
One shape. So many possibilities.
Try a different fill. Give the same design a completely different feel.
Actual bobbi stitch previewClassic parallel rows for a smooth, even fill.
AI-powered embroidery, made on iPad
Dream it.
Stitch it.
Your imagination. Thousands of stitches. Watch it come alive.
Bring anything you imagine to life in embroidery. Describe it to AI Create, turn your artwork into editable stitches, and make it yours with Apple Pencil. All on your iPad.
- iPadBeta on TestFlight
- MacComing soon
- WindowsComing soon
From artwork to embroideryReal Bobbi stitch paths
Your artwork, ready to stitch
Coastal Lighthouse80 mm · 432 editable parts · Accelerated replay
Engine preview, not a photograph of a sew-out.
Meet AI Create
Your imagination.
A whole new medium.
A tiny dragonfly with stained-glass wings. A portrait of your favorite pet. A gift that could only come from you.
Describe what you imagine and AI Create makes the artwork. Turn it into embroidery, choose your thread colors, and refine every detail. You bring the idea. Bobbi helps you bring it to life.
Make something that's yours- Describe your idea
- Create the artwork
- Make it embroidery
Start with an idea like this
“A dragonfly with stained-glass wings, jewel tones, and bold outlines.”
Real stitches. Ready to make your own.Explore the Stained Glass Dragonfly sample in Bobbi. Create something entirely your own with AI.
Lettering, with personality
A little curve.
A lot of character.
Bend your lettering into an arc. Find your thread color. Then watch your words become embroidery, stitch by stitch.
Your words. Your colors. Your finishing touch.
Made for Apple Pencil
From your hand.
To your hoop.
Draw directly on the canvas with Apple Pencil. Nudge a curve until it feels right, then turn your sketch into embroidery.
Made for drawing, shaping, and making it yours.
Big ideas. Beautiful little details.
Make every stitch your own.
AI gets your idea started. You get the final say. Shape the texture with different fills, choose how your stitches flow, or zoom all the way in to adjust a single needle point.
Actual bobbi stitch preview02 / Precision
Right down to a single stitch.
Select, move, add, or delete individual needle points. Small adjustments. A finish that feels like you.
03 / Flow & density
Find your direction.
Turn the fill angle and adjust row spacing to change the texture. Preview the difference as you go.
Fill directionRow spacing
Keep working with editable shapes and fill settings, or make an editable stitch copy for needle-by-needle changes. Bobbi keeps the original geometry and settings, too.
A little inspiration
Real projects. Endless possibilities.
These are real stitch previews from the twenty editable samples included in Bobbi. Start with a favorite, change the colors and stitch direction, or let your next idea take you somewhere new.
Leopard Rosettes 
Husky Blue Eyes Stained Glass Dragonfly 
Peacock Fan 
Radial Sunflower 
Lace Butterfly 
White Owl 
Muted Botanical Bouquet
From imagination to embroidery
Four steps, all on the iPad. Your project stays editable the whole way, so nothing is final until you sew it.
Imagine your design
Describe an idea to AI Create, start from a favorite photo, or import your own SVG, PNG, JPEG or PDF artwork.
Turn it into stitches
Bobbi proposes satin, fill and running stitches for each region. Merge, clean up and change stitch angles before you apply.
Watch it sew
Play the stitch-out, check color passes, jumps and trims, and fix anything the review flags before thread touches fabric.
Save for your machine
Export PES, DST, EXP, JEF or VP3, plus the editable .bobbi project so you can come back and change anything.
A full digitizing studio, made for touch
The tools you'd expect from desktop embroidery software, rebuilt for Pencil and fingers.
Draw the way you would on paper
Sketch with Apple Pencil, then refine curves node by node. Every object stays editable, so you can change a satin's width or a fill's angle long after you drew it.
57 embroidery fonts, ready to stitch
Type straight onto the canvas. Set words on an arc or a circle, build one- to three-letter monograms, and nudge single letters until the spacing looks right.
Describe a design, then stitch it
AI Create draws a clean, embroidery-ready picture from a sentence and hands it to the digitizer as editable regions. Every picture is saved to your gallery on the iPad.
A fox curled around a crescent moon, three colors, bold outlines
SquareMedium quality3 credits
Generate
Failed or cancelled pictures are refunded automatically.
Also in Bobbi
Appliqué with cutter files
Placement, tack-down and finish stages, with cut outlines for your cutting machine.
Multi-hooping
Split large designs across hoopings with registration marks and one file per hooping.
Proofs and true-size templates
PNG proofs and tiled PDFs you print at 100% to position a design on a garment.
Open and repair machine files
Recolor, move and fix jumps in PES, DST, EXP, JEF and VP3 files you already own.
Client kits and job records
Keep colors, fonts, due dates and every file you exported for each customer.
Autosave and recovery
Projects save as you work and recover after an interruption. Nothing leaves your iPad unless you share it.
Files for the machine you have
Bobbi opens, repairs and saves the five most common home and commercial formats. Saving stays in beta until each format passes sew-out tests on real machines.
| Format | Common on | Saving |
|---|---|---|
| .pes | Brother, Baby Lock | Beta |
| .dst | Tajima and most commercial machines | Beta |
| .exp | Melco, Bernina | Beta |
| .jef | Janome | Beta |
| .vp3 | Husqvarna Viking, Pfaff | Beta |
First machine in testing: Brother SE2000. We'll list each model here once it passes. Until then, check the stitch preview and sew a test piece before a final garment.
Find your creative rhythm
Explore the beta now. These are our planned launch tiers; the app will show available plans, localized prices and any eligible offers before purchase.
Create for free
Your local projects stay yours, with or without a plan.
$0for local projects
Buy AI credits when you need them
- Open, draw and edit local projects
- Preview your embroidery
- Save editable Bobbi projects
Bobbi Hobbyist
Everything you need to digitize and sew your own designs.
$159.99a year
About $13.33 a month
40 AI credits each month
- Drawing, lettering and auto-digitizing
- 57 embroidery fonts and monograms
- Machine files in all five formats
- Decorative stitches, quilting and basic appliqué
Bobbi Pro
For makers who sell: production output and the advanced tools.
$699.99a year
About $58.33 a month
150 AI credits each month
- Everything in Hobbyist
- Proofs, true-size templates and production files
- Client kits and job records
- Multi-hooping and advanced appliqué
- Stitch-level editing
At launch, eligible subscribers can try a plan free for 14 days with 10 AI credits once. The trial renews into the selected plan unless canceled. Paid plans include 40 Hobbyist or 150 Pro credits per month, including yearly plans; unused monthly credits do not roll over.
Need more AI credits? Non-expiring packs are planned at 25 for $4.99, 100 for $14.99, or 300 for $39.99. Sign-in is required; a subscription is not.
Only offers shown in the app are available for purchase. Planned prices in US dollars. TestFlight purchases use Apple’s test environment and do not grant production credits.
Help shape Bobbi. Join the beta list.
The iPad beta runs through Apple's TestFlight. Mac and Windows share the same stitch engine, so your .bobbi projects will open on all three. Join the list for beta and release updates.
Questions
Can I make embroidery from an idea?
Yes. Describe what you imagine to AI Create, or use a photo as your starting point. Generate artwork, turn it into editable embroidery, and refine the colors and stitches in Bobbi. Preview your design and sew a test piece before your final project.
Which iPads can run Bobbi?
Any iPad on iPadOS 17 or later. Apple Pencil makes drawing and node editing precise, but every tool also works with your finger.
Will my machine read Bobbi's files?
Bobbi opens and saves PES, DST, EXP, JEF and VP3. Saving is in beta until we finish sew-out testing on real machines, starting with the Brother SE2000. Always check the stitch preview before you sew.
Is my artwork uploaded anywhere?
No. Projects stay on your iPad. Only AI Create sends anything to our server: the description or photo you submit, so the image can be generated. Bobbi asks before the first time.
What are image credits?
AI Create uses credits. A square picture costs 1, 3 or 8 credits for low, medium or high quality; wide and tall pictures cost a little more. Failed or cancelled requests are refunded automatically.
Do I own the designs I make?
Yes. Your projects and machine files are yours to sew and sell. Please only digitize artwork you have the right to use.
When are Mac and Windows coming?
They're in development on the same engine, so your .bobbi projects will open on every platform. Leave your email below and we'll write when the beta opens.